Broadcasting vs. Digital Transition: How Terrestrial Platforms and OTT Platforms Adapt to Change
Broadcasting vs. Digital Transition: How Terrestrial Platforms and OTT Platforms Adapt to Change
Blog Article
Terrestrial broadcast series have long been established as popular TV programs, produced and broadcast through traditional broadcasting stations. In contrast, online services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being representative examples. As audience preferences evolve, competition between network-produced series and digital streaming platforms has become fierce. Consequently, each platform is producing unique content and employing adaptive strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing productions with high mass appeal while maintaining classic narrative structures. In particular, they actively cast renowned leads to boost ratings and produce narratives that resonate with a diverse demographic, thereby securing a broad viewer base. Additionally, leveraging their historical credibility and brand trust, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to explore different channels to engage with traditional content through various platforms.
Differentiation Strategies of OTT Services
OTT services are expanding their subscriber base by employing approaches distinct from network-based television. Firstly, they actively incorporate emerging trends and experimental formats, prioritizing creative risk-taking and artistry over mass appeal. Secondly, they offer personalized selections that caters to individual tastes, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at the expanding international scene, allowing them to grow their fanbase not only in their home country but also across different cultures. Through these methods, OTT services are building industry dominance in ways distinct from conventional TV networks.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly expand into the streaming space, competition has escalated. For instance, KBS and MBC operate their own OTT services, 'KBS Streaming Hub' and 'wavve', respectively, providing their existing TV shows on digital platforms. This strategy helps maintain the influence of legacy networks while attracting new viewership. Meanwhile, the growth of alternative digital platforms is shifting audience preferences towards more on-demand entertainment.
Conversely, OTT services are also expanding their dominance by collaborating with legacy content producers. A leading global streaming giant has gained a global following with K-content hits like 'Squid Game' and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This synergy helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the boundaries between network TV and streaming continue to blur.
Ultimately, terrestrial 후후티비 dramas and streaming platforms are both rivaling each other and working together through their respective market tactics. Terrestrial dramas maintain traditional genres and general audience focus, whereas digital platforms provide genre-defying and cross-border content. As strategic partnerships and merging between these platforms continue to expand, audiences can expect a richer and enriched entertainment experience in the future.
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